India's education discovery platform for parents
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The Problem
200+
Competitive exams for school-age children across India
70%
Parents discover exams from WhatsApp forwards or relatives
0
Platforms that give a personalized, age-based exam timeline
Millions
Opportunities missed because parents didn't know in time
Parents today rely on: WhatsApp groups, random Google searches, word of mouth, and expensive coaching institute advice. There is no single source of truth for education discovery in India.
Origin Story
Sainik Schools are incredible — subsidized residential schools that prepare students for NDA and defence careers. 33 schools across India, seats highly competitive.
By the time we understood AISSEE — the eligibility criteria, the exam pattern, and the preparation timeline — there was too little time left.
We found out from a WhatsApp forward. The registration had already started. Our son was the right age, but we had no preparation. No guidance. No plan.
No parent should learn about an exam after the deadline has passed.
The Solution
All in one place, personalized by child's age, location, and interests.
Every exam with deadlines, eligibility, and countdown alerts
Find, compare, review schools by city, board, and fee range
Honest parent reviews of every learning platform, with pricing
Enter child's age, get a personalized multi-year opportunity plan
Market Opportunity
300M
School-age children in India
World's largest student population
50M+
Digitally active parents
Searching for education guidance online
₹5L Cr
Indian education market
Growing rapidly year on year
Product
Search and filter 200+ competitive exams by age, category, and deadline. Countdown timers for registration. Eligibility checker.
Browse schools by type (Sainik, Navodaya, KV, private, IB), city, board, and fee range. Parent reviews and ratings.
Honest, unbiased comparison of edtech platforms. Star ratings, pricing comparison, subject coverage, best-for tags.
Enter child's age and interests. Get a personalized multi-year timeline of every relevant exam, school, and opportunity.
Revenue Model
₹499/year
Free basic listing for all schools. Featured listings with enhanced profiles, badges, and priority placement for ₹5,000-25,000/year.
When parents sign up for edtech platforms through our reviews, we earn referral commission. Transparent disclosure on every listing.
Go-to-Market
Every exam page ranks for "AISSEE 2026 registration", "Sainik School exam date", "NTSE eligibility" etc. Parents search for these terms. We capture them.
Parents share useful content. Our deadline alerts, exam updates, and comparison charts are designed to be shared in WhatsApp groups organically.
Partner with schools for verified listings. Schools promote us to their parent community. We become the default discovery platform.
Competition
Edtech apps teach. School directories list. WhatsApp groups are chaotic. Nobody combines exams + schools + edtech + planning.
| Feature | kampus.in | EdTech apps | School dirs | |
|---|---|---|---|---|
| Personalized exam timeline | ✓ | — | — | — |
| All 200+ exams in one place | ✓ | — | — | — |
| School discovery + reviews | ✓ | — | ✓ | — |
| EdTech comparison | ✓ | — | — | — |
| Scholarship finder | ✓ | — | — | — |
| Deadline reminders | ✓ | — | — | ✓ |
| AI education planner | ✓ | — | — | — |
| Unbiased (not selling courses) | ✓ | — | ✓ | ✓ |
kampus.in is the discovery and planning layer that connects them all.
Traction & Roadmap
Unit Economics
₹30
Customer Acquisition Cost
SEO-first, organic discovery
₹1,500+
Lifetime Value
Premium + referrals over 5-10 years
50x
LTV/CAC Ratio
Exceptional unit economics
Low CAC (₹30)
Parents actively search for exam info. SEO captures this intent for free. No paid ads needed at scale.
High LTV (₹1,500+)
A parent uses kampus.in for 5-10 years (age 5 to 18). Premium ₹499/yr + edtech referrals compound over time.
The Ask
To build the content engine, reach 50K parents, and prove the model.
40%
Content + SEO
200 exam pages, school data for 10 cities, comprehensive edtech reviews. SEO optimization for organic discovery.
25%
Product development
AI planner, WhatsApp bot, mobile optimization, school comparison tool.
20%
Community + marketing
WhatsApp group partnerships, parent community building, school outreach.
15%
Operations + buffer
Team, hosting, legal, and 3-month runway buffer.
50K
Parent users
200
Exam pages live
10
Cities covered
₹5L
Monthly revenue
Every exam. Every school. Every opportunity. One place.
kampus.in
Built with conviction. Built for every parent.